"Mobile Marketing is a set of practices that enables organizations
to communicate and engage with their audience in an interactive
and relevant manner through any mobile device or network"
(Mobile Marketing Association, 2009)
The College of Mobile Marketing provides professional marketers with focused instruction and resources on many facets of mobile marketing through on-line self-paced courses, web seminars, on-site training and its online portal.
Learn about our courses
For a detailed list of courses and to track us down at events see Courses and Events.
In addition to professional development, certain College courses are designed to prepare students for the Mobile Marketing Association’s certification exams.
Check out our resources
The College also offers a number of resources, including a publications list, blog and other resources (market stats, case studies and more). Be sure to register and login, registered users have access to much more information than anonymous visitors.
For more information contact us.
Join the College Community
The goal of the CMM is to foster growth and understanding of mobile marketing and to help marketers employ mobile marketing to create value for their customers and to generate measurable results for their organizations. We welcome the support and participation of leaders within the mobile marketing industry to further this cause. CMM community programs include:
- Affiliate program, CMM affiliates promote CMM programs and in return receive a referral fee
- Adjunct instructor program, we invite industry leaders to work with the CMM to build and promote a course in their area of expertise
- Content contributors, core to the education process is content (case studies, media assets, white papers, market statistics, literature reviews, reference and more), we welcome the input of content that can be used in both in-person and self-paced courses.
If you'd like to participate in any of these programs, please contact us.
What's New
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Marketing with Text Messaging: An In-depth Study of the Most Ubiquitous Mobile Marketing Channel
Calendar Event
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Intersection of Social Media and Mobile -- Free Social Media Marketing for Dummies Chapter
Blog entry
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Bringing Pictures to Life with Mobile Video
Calendar Event
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Upcoming Mobile Conferences in Europe
Blog entry
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Five Trends Driving the Future of Mobile Marketing
Blog entry
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Mobile Phones: The Next 4 Billion with Tomi Ahonen
Blog entry
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Introduction to Mobile Marketing: A Marketing Practice that Generates Results
Calendar Event
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Morgan Stanley's Mobile Internet Report (Complete)
Blog entry
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iLoop Mobile Keynote at Direct to Consumer Symposium: Embracing Mobile Marketing to directly engage your customers--Strategies and Tactics
Calendar Event
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Mobile marketing expert to speak at 2010 Direct to Consumer Symposium
Blog entry


