Intersection of Social Media and Mobile -- Free Social Media Marketing for Dummies Chapter
Michael Becker from iLoop Mobile, Jeannette Kocsis from Harte-Hanks contributed mobile thought-leadership to Social Media for Dummies. Their chapter, 11, is avaiable here as a free promotional download (see link below).
Upcoming Mobile Conferences in Europe
Mobile Active (www.mobileactive.org) just put out a note about these upcoming events. They sound interesting.
Please refer to the conference web site (http:// www.m4life.org) for
updates, detailed information on submissions and participation to
- The 5th European Conference on Mobile Government (EURO mGOV 2010)
- The 3rd International Conference on Mobile Society (mSOCIETY 2010)
- The 2nd Int. Conference on Mobile Development (mDEVELOPMENT 2010)
Five Trends Driving the Future of Mobile Marketing
Mobile Marketing is growing in acceptance and efficacy. There are five trends behind this growth:
Mobile Phones: The Next 4 Billion with Tomi Ahonen
Mobile phone and device proliferation through the world is expanding at an amazing rate. One of the leading industry thought-leaders looking into this is Tomi Ahonen, who has authored a number of books in the filed. He has a video Mobile Phones The Next 4 Billion that is really worth watching.
According to Tomi, mobile:
Morgan Stanley's Mobile Internet Report (Complete)
According to Morgan Stanley's Mary Meeker more users will access the Internet from mobile than broadband devices.
