MMA Best Use of Mobile Marketing, Relationship-Building Award--iLoop Mobile Finalist

The Mobile Marketing Association (MMA) is holding its 2008 annual awards dinner this week in San Diego and iLoop Mobile is pleased to announce that it has been short listed, along with Distributive Network, Singlepoint and CommerceTel, as one of the finalist for the MMA 2008 North America  Best Use of Mobile Marketing, Relationship-Building Award for its work with Obama for America.  iLoop Mobile's role with Obama for America's mobile programs include developing a mobile web site (see figure below)  as well as using the CommerceTel IVR program to support localized IVR programs. [caption id="attachment_62" align="aligncenter" width="274" caption="Barack Obama Mobile Web Site"][/caption] Obama for America's mobile programs are a perfect case study on the effective use of direct and indirect cross-media mobile marketing.  Wish the team luck, we'll find out this Thursday night if Obama for America is a winner for a second time in as many weeks. Presentation of Obama for America's Mobile Programs To learn about the Obama For America mobile programs you can attend the MMA Mobile Marketing Forum this Thursday, November 13th.

Mobile Marketing Services Holistically: A Case Study on Obama Mobile (4:00 PM)

In the United States, mobile has long been used to drive interactions with political constituents. Join this panel as they discuss how mobile was leveraged to help Obama’s presidential campaign, including text messaging, voice and mobile web.

Dennis Becker, CEO, CommerceTel

Michael Becker, EVP Business Development, iLoop Mobile Jeff Lee, President, Distributive Network

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